it all started with the wrong tool.
Ron has been building systems everywhere he goes: Notion for his school's media team, Airtable and Monday for a non-profit he worked with. So when he founded Curiosity Learning, which builds education communities around the world, he researched properly. Fibery came up and he thought "that's for startups, not for us", so he signed up for Asana instead.
Long story short, he didn't like it. So he gave Fibery another shot, and realized it's not a project tool. It's a builder. Grant tracker, meeting notes, a CRM for reaching out to schools. It worked the way he naturally thinks, which he can't say about any other tool he'd fought with.
And yet nobody was talking about it. Proper structure is what most companies are missing when they grow, and this tool can actually get you there. So Ron started blockwork to help people get there. And yes, because it was a pretty obvious business opportunity.